Skip to content

Take A Break

Eating Wise is just like guided meditation. Bite down to slow down—the crispy sound of a chip between your teeth is as good as a yogi whispering in your ear while you're in happy baby pose. Namaste, snacker.
Take A Break
  • Save $2.96 You Save $0.00

    Hot Cheese Popcorn

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99

    It's time to catch fire. Wise Hot Cheese Popcorn erupts with volcanic spice and rich cheese flavor, flowing like lava over your tongue. Sometimes k...

    View full details
    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99
    Save $2.96 You Save $0.00
  • Save up to $7.01 You Save $0.00

    Golden Original Potato Chips

    Original price $14.50 - Original price $46.99
    Original price $14.50 - Original price $46.99
    Original price $14.50
    $14.50 - $46.99
    $14.50 - $46.99
    Current price $14.50

    As simple as it is delicious, tasting a classic WISE potato chip is like saying hello to a lifelong friend. This kind of loyalty can't be found in ...

    View full details
    Original price $14.50 - Original price $46.99
    Original price $14.50 - Original price $46.99
    Original price $14.50
    $14.50 - $46.99
    $14.50 - $46.99
    Current price $14.50
    Save up to $7.01 You Save $0.00
  • Onion & Garlic Potato Chips

    Original price $22.99 - Original price $39.99
    Original price
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Stay true. Wise Onion & Garlic is a snack for snackers who'd rather go down with the chip than compromise who they are. With a tangy, robust fl...

    View full details
    Original price $22.99 - Original price $39.99
    Original price
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
  • Save $10.01 You Save $0.00

    Onion Rings

    Original price $30.00
    Original price $30.00 - Original price $30.00
    Original price $30.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Let flavor ring. WISE Onion Rings bring our commitment to irreplaceable tastes full circle. Feeling trapped in a loop? Biting through these crispy,...

    View full details
    Original price $30.00
    Original price $30.00 - Original price $30.00
    Original price $30.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
    Save $10.01 You Save $0.00
  • Save up to $7.01 You Save $0.00

    Dipsy Doodles Original

    Original price $25.95 - Original price $27.00
    Original price $25.95 - Original price $27.00
    Original price $25.95
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Sweet by themselves but always down for dipping, Dipsy Doodles will have you feeling up for whatever. Dipsys send a wavy, outgoing corn vibe your w...

    View full details
    Original price $25.95 - Original price $27.00
    Original price $25.95 - Original price $27.00
    Original price $25.95
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
    Save up to $7.01 You Save $0.00
  • Save $2.96 You Save $0.00

    Cheez Doodles Baked Puffed

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99

    Let your imagination run wild. The Original Cheez Doodle is proof that even the craziest, most delicious dreams can come true. Who would have thoug...

    View full details
    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99
    Save $2.96 You Save $0.00
  • Save up to $8.00 You Save $0.00

    Grab & Snack Variety Packs

    Original price $25.50
    Original price $25.50 - Original price $26.00
    Original price $25.50
    $18.00 - $19.99
    $18.00 - $19.99
    Current price $18.00

    Grab life by the bags. A Wise variety pack provides just one moment each day when you get to make a choice you know you won't regret. Literally. Cl...

    View full details
    Original price $25.50
    Original price $25.50 - Original price $26.00
    Original price $25.50
    $18.00 - $19.99
    $18.00 - $19.99
    Current price $18.00
    Save up to $8.00 You Save $0.00
  • Save up to $2.96 You Save $0.00

    Honey BBQ Potato Chips

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Odd couples can make beautiful babies. WISE Honey BBQ potato chips is just such a union. Zesty BBQ comes together with honey's signature sweetness ...

    View full details
    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
    Save up to $2.96 You Save $0.00
  • Save $5.96 You Save $0.00

    Butter Popcorn

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $19.99
    $19.99 - $23.99
    Current price $19.99

    For the smoothest movers. The buttery, buttered, butter taste of Wise Butter Popcorn says some things can only get done by turning on the charm. Wh...

    View full details
    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $19.99
    $19.99 - $23.99
    Current price $19.99
    Save $5.96 You Save $0.00
  • Save up to $2.00 You Save $0.00

    Cheez Doodles Baked Puff Honey BBQ

    Original price $23.99 - Original price $24.99
    Original price $23.99 - Original price $24.99
    Original price $24.99
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99

    Sometimes overdoing it is the only way to do it. What happens when you combine Wise Cheez Doodles with honey BBQ goodness? Let's just say the effec...

    View full details
    Original price $23.99 - Original price $24.99
    Original price $23.99 - Original price $24.99
    Original price $24.99
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99
    Save up to $2.00 You Save $0.00
  • Save up to $2.96 You Save $0.00

    Ridgies Sour Cream & Onion

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Finally, a stage on which Sour Cream and Onion can truly shine. This classic take on the Ridgie leaves nothing up for debate—SC&O remains one o...

    View full details
    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
    Save up to $2.96 You Save $0.00
  • Sold out

    Salt & Vinegar Potato Chips

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Embrace your strength. In Wise Salt & Vinegar chips, two powerful flavors come together to give you the kick you need when you need it most. Th...

    View full details
    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
    Sold out
  • Save $3.96 You Save $0.00

    Kettle Jalapeno Potato Chips

    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99

    If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

    View full details
    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99
    Save $3.96 You Save $0.00
  • Cheez Doodles Hot Honey

    Original price $22.99 - Original price $22.99
    Original price
    $22.99
    $22.99 - $22.99
    Current price $22.99

    Sweet and ever so spicy—this is one Doodle with a royal temper. Don't be fooled by the honeyed front end. That first taste gives way to a heat that...

    View full details
    Original price $22.99 - Original price $22.99
    Original price
    $22.99
    $22.99 - $22.99
    Current price $22.99
  • Save $2.96 You Save $0.00

    White Cheddar Popcorn

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99

    Being exceptional is an art, and with a bag of Wise Popcorn in hand, you'll feel like an artist. Popped to perfection and quietly exploding with fr...

    View full details
    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99
    Save $2.96 You Save $0.00
  • BBQ Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    The taste of inspiration. As done and done over as BBQ chips are, the Wise kind still feel like a stroke of genius. There have been many mimics, bu...

    View full details
    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
  • Cheez Doodles O's

    Original price $23.99 - Original price $23.99
    Original price
    $23.99
    $23.99 - $23.99
    Current price $23.99

    What goes around comes around. In this case, it's the magic of the original Cheez Doodle, brought into a loop of luscious flavor. Tired of a life f...

    View full details
    Original price $23.99 - Original price $23.99
    Original price
    $23.99
    $23.99 - $23.99
    Current price $23.99
  • Save $3.96 You Save $0.00

    New York Deli Kettle Potato Chips

    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99

    One taste of Wise NY Deli Kettle chips and you'll be ready to book a Greyhound and audition for Broadway. Bright lights, big city, BOLD flavor—the ...

    View full details
    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99
    Save $3.96 You Save $0.00
  • Lightly Salted Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Slice your sodium without compromising your snack: the lightly salted Wise original is a friend that has your health in mind. Lightly salted but no...

    View full details
    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
  • Sold out

    Unsalted Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Sometimes it just feels great to get naked. The Wise unsalted original lets the taste of our superior potatoes shine to their fullest—no ifs, ands,...

    View full details
    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
    Sold out
  • Sold out

    Limited time 100 year Anniversary Hat (Gold)

    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
    $18.50 - $18.50
    Current price $18.50

    In honor of our 100 year Anniversary we decided to do something special! Here is a fresh, clean, bold, and comfortable Wise Merch Hat for our Wise ...

    View full details
    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
    $18.50 - $18.50
    Current price $18.50
    Sold out
  • Sold out

    Ridgies Potato Chips Sweet Heat BBQ

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Sweet heat! This risky BBQ Ridgie brings together two tastes for a unique flavor profile that makes no apologies for being addictive. Alone or with...

    View full details
    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
    Sold out
  • Ridgies Potato Chips Cheddar and Sour Cream

    Original price $22.99 - Original price $39.99
    Original price
    $22.99
    $22.99 - $39.99
    Current price $22.99

    A snack for conquerors. The full, velvety flavor of cheddar and the rich taste of sour cream come together in this Ridgie to make a real snacking s...

    View full details
    Original price $22.99 - Original price $39.99
    Original price
    $22.99
    $22.99 - $39.99
    Current price $22.99
  • Classic Mix Variety Pack

    Original price $18.99 - Original price $18.99
    Original price
    $18.99
    $18.99 - $18.99
    Current price $18.99

    Grab life by the bags. A Wise variety pack provides just one moment each day when you get to make a choice you know you won't regret. Literally. Cl...

    View full details
    Original price $18.99 - Original price $18.99
    Original price
    $18.99
    $18.99 - $18.99
    Current price $18.99
  • Flavor Mix Variety Pack

    Original price $18.99 - Original price $18.99
    Original price
    $18.99
    $18.99 - $18.99
    Current price $18.99

    Grab life by the bags. A Wise variety pack provides just one moment each day when you get to make a choice you know you won't regret. Literally. Cl...

    View full details
    Original price $18.99 - Original price $18.99
    Original price
    $18.99
    $18.99 - $18.99
    Current price $18.99