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Privacy Policy

Privacy Policy

Last Updated: January 1, 2023  

Wise has been in the business of delighting customers since 1921 and this desire extends to our online shopping experience as well. This privacy policy describes our privacy practices and explains how we collect and look after your personal information when you visit our websites , place orders with us, call us, or otherwise interact with us. This privacy policy also tells you about your privacy rights.

This policy does not apply to job applicants, employees, or independent contractors. For more information on our employment-related privacy practices, please contact us at [insert email]. 

We may amend this privacy policy from time to time, whether in whole or in part. If we do so, we will post the most updated version of this policy on our website. We regularly review this privacy policy and may make changes to it at any point. Updated privacy policies will be made available through our website.


We collect information about our customers from a variety of sources and use it for purposes related to our business. We may disclose that information to third parties, including our affiliates, service providers, and others as necessary to manage consumer accounts, provide goods and services to our consumers, market our products, improve our business, including our marketing services, and respond to legal and regulatory requirements. A fuller description of the purposes for which we collect the information of our consumers, as well as to whom we disclose information, is provided below.

The information we collect may include personal identifiers, as well as information that directly or indirectly can be associated with, or linked to, our consumers or their households. Below are the categories of information we may collect about our consumers, the sources of that information, the purposes for which we use information and the types of third parties with whom we may share the information.

For more information on the purposes for which we use the information we collect, see the section below on “Purposes for which we use your information.”


We collect the following categories of personal information about you. These also include the categories of information we have collected over the past 12 months. The sources of this information are directly from you or from others on your behalf (like recruiting agencies), our service providers, public records, credit reporting agencies, and government reporting agencies.  Note that the categories listed below are defined by state law, including the California Consumer Privacy Act. We included all categories of personal information that we have collected, however, depending on the services and products we provide you, we may not collect all of the information within that category (e.g., we may collect your name, postal address, and email address for a particular purpose without collecting your social security number, driver’s license number, or other information within the “personal identifiers” category).  

  • We do not sell consumer personal information or share it for cross context behavioral advertising purposes. We may, however, disclose all of the below categories of information with our affiliates, service providers, attorneys, accountants, auditors, and with other parties as described below.  


    We may use information about you for the following business or commercial purposes:

    • To provide you with products and services
    • To establish, manage, and administer your customer account and our business
    • To invoice and deliver orders
    • To enable business communication related to orders, such as communications about invoicing, delivery, and payments
    • To allow you to apply for and, if approved, obtain products and services on credit
    • To detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity
    • For auditing and compliance management, institutional risk management, data analytics and technological development of our systems
    • For research and development of our products
    • For quality assurance
    • In connection with a proposed sale or merger
    • To comply with legal requirements
    • To comply with legal investigations and subpoenas
    • To respond to judicial process or government authorities


    We use different methods to collect data from and about you, including through:

    • Data you enter. We, or our service providers (acting on our behalf), collect personal information that you provide to us when you engage with us, our services, or our website. For example, we collect information directly from you when you:
      • order a product;
      • inquire about a product or service;
      • return an item or make an exchange;
      • create an account with us;
      • sign up for email updates to receive our newsletter and/or advertisements;
      • enter a contest or sweepstakes;
      • are referred to us through a marketing promotion;
      • participate in a marketing survey;
      • promotion or event;
      • apply for a job;
      • use our contact us form; or
      • otherwise voluntarily enter information when engaging with our website or us.
    • Automated technologies or interactions. Whenever you visit or interact with the site or request products and services, we, as well as our third-party service providers, use a variety of technologies that automatically or passively collect information about how you access and use the site and services. For example, we use cookies and similar signals to enable you to use the website and for us to provide you the services you request, as well as for market research related purposes. For more information, see the “Cookies” section below.
    • Third parties or publicly available sources. We may receive data about you from third-party retailers who sell our products, primarily to enable us to ship products you have ordered through the third-party to you, or to fulfill legal or regulatory obligations.


    We do not sell consumer personal data or share it for cross contextual advertising purposes; but we may disclose your personal data to our affiliated companies, to our service providers (e.g., when necessary for the administration and maintenance of our IT systems), or to others when required or authorized by law. Where you have provided us with your personal data in your capacity as a representative of a company, we may disclose your personal data to that company. We require our service providers to provide written assurances regarding the security and privacy protections they have in place to protect any personal data transferred or disclosed to them, as well as their compliance with our security requirements and any applicable laws and regulations.

    The third parties we may share your personal data with include:

    • third-party service providers (for example, third party website hosting, administration and maintenance of IT systems, payments providers, email marketing services providers);
    • regulatory authorities;
    • other companies in relation to managing the proposed sale, restructuring, transfer or merging of any or all part(s) of our business, including to respond to queries from the prospective buyer or merging organization; and
    • our auditors and legal advisors. 


    A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. The cookie allows the website to "remember" your actions or preferences (which could be personal data) over time. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information. Some cookies are strictly necessary for the functioning of our website.

    Most internet browsers support cookies; however, users can use our cookie banner or set their browsers to decline certain types of cookies or specific cookies by configuring their browser's privacy settings (please refer to your browser's help function to learn more about cookie controls). Further, users can delete cookies at any time. Note that if you disable cookies entirely, our websites may not function properly.

    Why do we use cookies?

    We use cookies to learn how you interact with our content and to improve your experience when visiting our website(s). For example, some cookies remember your preferences and where you left off so that you do not have to repeatedly make these choices when you visit one of our websites. They can also be used to remember which products you added to your cart while you continue to browse our websites. Additionally, cookies allow us to serve you specific content, such as videos on our website(s). We may employ the learnings of your behavior on our website(s) to serve you with targeted advertisements on third-party website(s) in an effort to “re-market” our products and services to you.

    What types of cookies do we use?

    Third-party cookies belong to and are managed by other parties. These cookies may be required to render certain forms, such as email list sign-up, or to allow for some advertising outside of our website.

    Session cookies are temporary cookies that are used to remember you during the course of your visit to the website, and they expire when you close the web browser.

    Persistent cookies are used to remember your preferences within the website and remain on your desktop or mobile device even after you close your browser or restart your computer. We use these cookies to analyze user behavior to establish visit patterns so that we can improve our website functionality for you and others who visit our website(s). These cookies also allow us to serve you with targeted advertising and measure the effectiveness of our site functionality and advertising.

    We also use a tool called “Google Analytics” to collect information about use of our website. This tool uses persistent cookies to allow us to see behavior information relating to visitor age, gender and interests. We may also use this data to create remarketing lists. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google’s Ad Settings.

    You can opt out of Google Analytics without affecting how you visit our website. For more information on opting out of Google Analytics tracking, visit this Google page. You can also elect to reject Google Analytics cookies by accessing the “Cookie Settings” link at the bottom left hand corner of the page.

    How are cookies used for advertising purposes?

    Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated audit data, research, and performance reporting for advertisers. Pixels enable us to understand and improve the delivery of ads to you, and know when certain ads have been shown to you. Since your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site.

    Although we do not use cookies to create a profile of your browsing behavior on third-party sites, we do use aggregate data from third parties to show you relevant, interest-based advertising. We do not provide any personal data that we collect to advertisers. You can choose not to enable off-site and third-party-informed advertising by adjusting your cookie settings. Doing so will not remove advertising from the pages you visit, but, instead, will result in the ads you see not being matched to your interests. This implies that the ad(s) you see will not be matched to your interests by those specific cookies.

    How are third party cookies used?

    For some of the functions within our websites we use third party suppliers, for example, when you visit a page with videos embedded from or links to YouTube. These videos or links (and any other content from third party suppliers) may contain third party cookies, and we encourage you to consult the privacy policies of these third party vendors on their websites for information regarding their use of cookies.

    How do I reject and delete cookies?

    When you first accessed our site, you were prompted to make a selection as to which cookies you wanted to allow us to use with relation to your access to our site. If you wish to change you selection, you may do so by clicking here.

    Cookies used on our websites:

    A list of the cookies used on our website is available in your “Cookie Settings,” which can be accessed here.   

    [Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

    • _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
    • _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
    • _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
    • cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
    • _secure_session_id, unique token, sessional
    • storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.] 


    We have implemented a cookie “door” to ensure your cookie preferences are honored. We also have tools in place to better detect and honor requests made using the Global Privacy Control (“GPC”) signal as requests to opt-out of the sharing of Personal Information to the extent required by applicable law. We endeavor to honor these requests with respect to any Personal Information connected to the GPC opt-out request based on the information made available by GPC. Note that we may not be able to tie a GPC request to all personal information we have about you. If you wish to exercise your rights under applicable state privacy laws, we recommend submitting your preferences via our cookie “door” or by submitting a request using one of the methods outlined in the Your Privacy Rights section of the policy below.


    We keep your information for as long as you have an account with or are otherwise an active customer of Wise. Once you delete your account or no longer use our products and services, we will only keep your information as needed to fulfill our legal obligations, resolve disputes, enforce our agreements, or take other actions permitted by law.

    We will generally store information associated with your account until it is no longer necessary to provide your with products or services services, until you ask us to delete it, or until your account is deleted, whichever comes first; but there are some exceptions to this general rule. We will retain information from deleted accounts to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, process warranty claims, distribute important product information (such as recall information), enforce our agreements, and take other actions permitted by law.


    Depending on where you live or where you are located when you use our products and services, including this website, you may have the right to:

    • Know: the right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
    • Correct: the right to correct inaccurate personal information that we maintains about you.
    • Delete: the right to delete personal information that we have collected from you, subject to certain exceptions.
    • Non-Discrimination: the right not to receive discriminatory treatment from us for the exercise of privacy rights, including an employee’s, applicant’s, or independent contractor’s right not to be retaliated against for the exercise of their rights.

    In most cases, you will not have to pay anything to exercise the above rights. However, under certain circumstances and in certain jurisdictions, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances. If we deny your request to exercise any of your privacy rights, we will give you a written notice (if required to do so by applicable privacy laws) setting out the reasons for our decision (except where it would be unreasonable for us to do so) and any mechanisms that are available to you to complain about the denial.


    Please note that, where required by law (such as in California), we may need to verify your identity when you request to exercise privacy rights. To do so, we may ask you to confirm information we already have on file, or provide other information sufficient for us to determine and confirm your identity before responding to your request. We request this information as a security measure to ensure that your personal information is not disclosed to someone who is not authorized to receive it. For example, we may verify the email address we have on file with the email address from which you are sending a request. We may also ask you to verify certain past orders, or to confirm your last four digits on a card you recently used to place an order. If you have an account with us, we may ask you to verify yourself by logging in. We may also contact you to ask you for further information in relation to your request, in order to speed up our response.

    Authorized Agent

    You may also authorize someone to make a request on your behalf. To do so, you must provide the agent with written, signed permission to submit privacy right requests on your behalf, or provide a letter from your attorney. The agent or attorney must provide this authorization at the time of request. Note that we may require you to verify your identity with us directly before we provide any requested information to your approved agent.

    How to submit an access, delete, or correct request

    If you would like to request access to your personal information, to have us delete personal information, or have use correct personal information that we have about you, please submit the request through our webform  , or contact us via the methods indicated below.


    Our website store is hosted by Shopify, Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. While we have contracts in place with Shopify designed to protect the safety and confidentiality of your personal information, Shopify maintains its own Privacy Policy and Terms of Service, which we encourage you to review: Shopify’s Terms of Service ( or Privacy Statement (


    In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

    For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

    In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

    As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

    Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. Similarly, when you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


    To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

    If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


    We do not knowingly collect Personal Information from children. Our websites and services are not designed for or directed at children. As such, we do not knowingly process personal information about children under 16 years of age.


    We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

    If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


    If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at:

    Wise Snacks

    [Re: Privacy Compliance Officer]

    228 Raseley Street Berwick Pennsylvania US 18603

    If you are contacting us to complain about an alleged breach of this privacy policy or our privacy obligations at law, please provide us with as much detail as possible in relation to your complaint. We will take any privacy complaint seriously and any complaint will be assessed with the aim of resolving it in a timely and efficient manner. We request that you cooperate with us during this process and provide us with any information that we may need.


    Without prejudice to any other administrative or judicial remedy you might have, you may have the right to lodge a complaint with local state regulators/data protection authorities if you believe that we have infringed applicable privacy or data protection requirements when processing personal data about you.


    For most states in the United States, you may contact your state Attorney General to file a complaint. To the extent Colorado, Connecticut, or Virginia law applies, the Attorneys General have provided the following online submission methods for filing a complaint or registering any other concern about the result of your appeal.  


    Colorado Attorney General: Submit a complaint online

    Connecticut Attorney General: Submit a complaint online

    Virginia Attorney General: Submit a complaint online


    “Sensitive personal information” means:

    (1) Personal information that reveals:

    (A) A consumer’s social security, driver’s license, state identification card, or passport number.

    (B) A consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.

    (C) A consumer’s precise geolocation;

    (D) A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership.

    (E)The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication.

    (F) A consumer’s genetic data.

    (2)(A) The processing of biometric information for the purpose of uniquely identifying a consumer.

    (B) Personal information collected and analyzed concerning a consumer’s health.

    (C) Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation.

    (3) Sensitive personal information that is “publicly available” pursuant to paragraph (2) of subdivision (v) shall not be considered sensitive personal information or personal information.