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Take A Break

Eating Wise is just like guided meditation. Bite down to slow down—the crispy sound of a chip between your teeth is as good as a yogi whispering in your ear while you're in happy baby pose. Namaste, snacker.
Take A Break
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    Golden Original Potato Chips

    Original price $14.50 - Original price $46.99
    Original price $14.50 - Original price $46.99
    Original price $14.50
    $14.50 - $46.99
    $14.50 - $46.99
    Current price $14.50

    As simple as it is delicious, tasting a classic WISE potato chip is like saying hello to a lifelong friend. This kind of loyalty can't be found in ...

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    Original price $14.50 - Original price $46.99
    Original price $14.50 - Original price $46.99
    Original price $14.50
    $14.50 - $46.99
    $14.50 - $46.99
    Current price $14.50
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    Honey BBQ Potato Chips

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Odd couples can make beautiful babies. WISE Honey BBQ potato chips is just such a union. Zesty BBQ comes together with honey's signature sweetness ...

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    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
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    Ridgies Sour Cream & Onion

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Finally, a stage on which Sour Cream and Onion can truly shine. This classic take on the Ridgie leaves nothing up for debate—SC&O remains one o...

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    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
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    Salt & Vinegar Potato Chips

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Embrace your strength. In Wise Salt & Vinegar chips, two powerful flavors come together to give you the kick you need when you need it most. Th...

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    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
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    Kettle Jalapeno Potato Chips

    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99

    If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

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    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99
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  • BBQ Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    The taste of inspiration. As done and done over as BBQ chips are, the Wise kind still feel like a stroke of genius. There have been many mimics, bu...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
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    New York Deli Kettle Potato Chips

    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99

    One taste of Wise NY Deli Kettle chips and you'll be ready to book a Greyhound and audition for Broadway. Bright lights, big city, BOLD flavor—the ...

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    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99
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    Unsalted Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Sometimes it just feels great to get naked. The Wise unsalted original lets the taste of our superior potatoes shine to their fullest—no ifs, ands,...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
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