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Plug in, pig out. Proving your mettle in the crossfire can't be done on an empty stomach. Wise is the chip wise gamers choose to PWN the n00bs and throw down the gauntlet. There's XP in every bag—it's time to level up.
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  • Save up to $7.01 You Save $0.00

    Golden Original Potato Chips

    $14.50 - $46.99
    $14.50 - $46.99
    $14.50
    $14.50 - $46.99
    $14.50 - $46.99
    $14.50

    As simple as it is delicious, tasting a classic WISE potato chip is like saying hello to a lifelong friend. This kind of loyalty can't be found in ...

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    $14.50 - $46.99
    $14.50 - $46.99
    $14.50
    $14.50 - $46.99
    $14.50 - $46.99
    $14.50
    Save up to $7.01 You Save $0.00

  • Onion & Garlic Potato Chips

    $22.99 - $39.99
    $22.99 - $39.99
    $22.99 - $39.99
    $22.99

    Stay true. Wise Onion & Garlic is a snack for snackers who'd rather go down with the chip than compromise who they are. With a tangy, robust fl...

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    $22.99 - $39.99
    $22.99 - $39.99
    $22.99 - $39.99
    $22.99
  • Save up to $2.96 You Save $0.00

    Honey BBQ Potato Chips

    $25.95 - $39.99
    $25.95 - $39.99
    $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    $22.99

    Odd couples can make beautiful babies. WISE Honey BBQ potato chips is just such a union. Zesty BBQ comes together with honey's signature sweetness ...

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    $25.95 - $39.99
    $25.95 - $39.99
    $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    $22.99
    Save up to $2.96 You Save $0.00
  • Save $3.96 You Save $0.00

    Kettle Jalapeno Potato Chips

    $26.95
    $26.95 - $26.95
    $26.95
    $22.99
    $22.99 - $22.99
    $22.99

    If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

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    $26.95
    $26.95 - $26.95
    $26.95
    $22.99
    $22.99 - $22.99
    $22.99
    Save $3.96 You Save $0.00
  • Sold out

    Salt & Vinegar Potato Chips

    $25.95 - $39.99
    $25.95 - $39.99
    $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    $22.99

    Embrace your strength. In Wise Salt & Vinegar chips, two powerful flavors come together to give you the kick you need when you need it most. Th...

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    $25.95 - $39.99
    $25.95 - $39.99
    $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    $22.99
    Sold out

  • BBQ Potato Chips

    $39.99 - $39.99
    $39.99
    $39.99 - $39.99
    $39.99

    The taste of inspiration. As done and done over as BBQ chips are, the Wise kind still feel like a stroke of genius. There have been many mimics, bu...

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    $39.99 - $39.99
    $39.99
    $39.99 - $39.99
    $39.99
  • Save $3.96 You Save $0.00

    New York Deli Kettle Potato Chips

    $26.95
    $26.95 - $26.95
    $26.95
    $22.99
    $22.99 - $22.99
    $22.99

    One taste of Wise NY Deli Kettle chips and you'll be ready to book a Greyhound and audition for Broadway. Bright lights, big city, BOLD flavor—the ...

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    $26.95
    $26.95 - $26.95
    $26.95
    $22.99
    $22.99 - $22.99
    $22.99
    Save $3.96 You Save $0.00

  • Lightly Salted Potato Chips

    $39.99 - $39.99
    $39.99
    $39.99 - $39.99
    $39.99

    Slice your sodium without compromising your snack: the lightly salted Wise original is a friend that has your health in mind. Lightly salted but no...

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    $39.99 - $39.99
    $39.99
    $39.99 - $39.99
    $39.99

  • Ridgies Potato Chips Cheddar and Sour Cream

    $22.99 - $39.99
    $22.99
    $22.99 - $39.99
    $22.99

    A snack for conquerors. The full, velvety flavor of cheddar and the rich taste of sour cream come together in this Ridgie to make a real snacking s...

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    $22.99 - $39.99
    $22.99
    $22.99 - $39.99
    $22.99