As simple as it is delicious, tasting a classic WISE potato chip is like saying hello to a lifelong friend. This kind of loyalty can't be found in ...

Finally, a stage on which Sour Cream and Onion can truly shine. This classic take on the Ridgie leaves nothing up for debate—SC&O remains one o...

Odd couples can make beautiful babies. WISE Honey BBQ potato chips is just such a union. Zesty BBQ comes together with honey's signature sweetness ...

If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

Embrace your strength. In Wise Salt & Vinegar chips, two powerful flavors come together to give you the kick you need when you need it most. Th...

The taste of inspiration! As done and done over as BBQ chips are, the Wise kind still feel like a stroke of genius. There have been many mimics, bu...

One taste of Wise NY Deli Kettle chips and you'll be ready to book a Greyhound and audition for Broadway. Bright lights, big city, BOLD flavor—the ...

Stay true. Wise Onion & Garlic is a snack for snackers who'd rather go down with the chip than compromise who they are. With a tangy, robust fl...

A snack for conquerors. The full, velvety flavor of cheddar and the rich taste of sour cream come together in this Ridgie to make a real snacking s...

Take the cheesy potato chip experience to a whole new level by trying an intense & bold cheese flavor designed to tantalize your taste buds  Ta...

We are bringing the SWEET, the HEAT, the BBQ! On a RidgiesIntroducing Wise Snacks Ridgies SWEET HEAT BBQ potato chips, the newest addition to the W...

There are those of us who prefer the unique, original taste of these fries. Original Ridgies potato chips are a classic and beloved snack, with the...