As simple as it is delicious, tasting a classic WISE potato chip is like saying hello to a lifelong friend. This kind of loyalty can't be found in ...

Embrace your strength. In Wise Salt & Vinegar chips, two powerful flavors come together to give you the kick you need when you need it most. Th...

Finally, a stage on which Sour Cream and Onion can truly shine. This classic take on the Ridgie leaves nothing up for debate—SC&O remains one o...

If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

One taste of Wise NY Deli Kettle chips and you'll be ready to book a Greyhound and audition for Broadway. Bright lights, big city, BOLD flavor—the ...

Odd couples can make beautiful babies. WISE Honey BBQ potato chips is just such a union. Zesty BBQ comes together with honey's signature sweetness ...

The taste of inspiration! As done and done over as BBQ chips are, the Wise kind still feel like a stroke of genius. There have been many mimics, bu...

We are bringing the SWEET, the HEAT, the BBQ! On a RidgiesIntroducing Wise Snacks Ridgies SWEET HEAT BBQ potato chips, the newest addition to the W...

There are those of us who prefer the unique, original taste of these fries. Original Ridgies potato chips are a classic and beloved snack, with the...