As simple as it is delicious, tasting a classic WISE potato chip is like saying hello to a lifelong friend. This kind of loyalty can't be found in ...

Let your imagination run wild. The Original Cheez Doodle is proof that even the craziest, most delicious dreams can come true. Who would have thoug...

Embrace your strength. In Wise Salt & Vinegar chips, two powerful flavors come together to give you the kick you need when you need it most. Th...

Finally, a stage on which Sour Cream and Onion can truly shine. This classic take on the Ridgie leaves nothing up for debate—SC&O remains one o...

If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

For the smoothest movers. The buttery, buttered, butter taste of Wise Butter Popcorn says some things can only get done by turning on the charm. Wh...

Being exceptional is an art, and with a bag of Wise Popcorn in hand, you'll feel like an artist. Popped to perfection and quietly exploding with fr...

For imaginations that aren't easily satisfied, the Extra Crunchy Cheez Doodle offers a compressed and nostalgic texture that focuses beams of chees...

Sweet by themselves but always down for dipping, Dipsy Doodles will have you feeling up for whatever. Dipsys send a wavy, outgoing corn vibe your w...

Dip with no inhibitions—Wise Green Onion dips aren't for snackers who hold back. As simple to mix as it is simply savory, all you have to do is add...

Stay true. Wise Onion & Garlic is a snack for snackers who'd rather go down with the chip than compromise who they are. With a tangy, robust fl...

No more orange fingers with White Cheddar Puffed Cheez Doodles. These baked doodles are made with real cheese that will leave you (and your fingers...

Let flavor ring. WISE Onion Rings bring our commitment to irreplaceable tastes full circle. Feeling trapped in a loop? Biting through these crispy,...

Grab life by the bags. A Wise variety pack provides just one moment each day when you get to make a choice you know you won't regret. Literally. Cl...

It's time to catch fire. Wise Hot Cheese Popcorn erupts with volcanic spice and rich cheese flavor, flowing like lava over your tongue. Sometimes k...

One taste of Wise NY Deli Kettle chips and you'll be ready to book a Greyhound and audition for Broadway. Bright lights, big city, BOLD flavor—the ...

Odd couples can make beautiful babies. WISE Honey BBQ potato chips is just such a union. Zesty BBQ comes together with honey's signature sweetness ...

Outgoing doesn't always mean easygoing. This Dipsy Doodle is doused in BBQ, giving the waviest Wise chip a smoky edge that, as always, is great alo...

Sometimes overdoing it is the only way to do it. What happens when you combine Wise Cheez Doodles with honey BBQ goodness? Let's just say the effec...

Sweet and ever so spicy—this is one Doodle with a royal temper. Don't be fooled by the honeyed front end. That first taste gives way to a heat that...

The taste of inspiration! As done and done over as BBQ chips are, the Wise kind still feel like a stroke of genius. There have been many mimics, bu...

A snack for conquerors. The full, velvety flavor of cheddar and the rich taste of sour cream come together in this Ridgie to make a real snacking s...