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As simple as it is delicious, tasting a classic WISE potato chip is like saying hello to a lifelong friend. This kind of loyalty can't be found in ...

Let your imagination run wild. The Original Cheez Doodle is proof that even the craziest, most delicious dreams can come true. Who would have thoug...

Embrace your strength. In Wise Salt & Vinegar chips, two powerful flavors come together to give you the kick you need when you need it most. Th...

Finally, a stage on which Sour Cream and Onion can truly shine. This classic take on the Ridgie leaves nothing up for debate—SC&O remains one o...

If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

For the smoothest movers. The buttery, buttered, butter taste of Wise Butter Popcorn says some things can only get done by turning on the charm. Wh...

Being exceptional is an art, and with a bag of Wise Popcorn in hand, you'll feel like an artist. Popped to perfection and quietly exploding with fr...

Sweet by themselves but always down for dipping, Dipsy Doodles will have you feeling up for whatever. Dipsys send a wavy, outgoing corn vibe your w...

Sí Señor, Wise Snacks' hispanic line, offers a variety of snacks that once you taste them you cannot leave them!

Strong and bold hot flavor in a corn chip that indulges every time you taste it.

Give your taste buds a wake-up call with our Enredos Extreme tortilla chips. A spicy twisted tortilla chip that is perfect for strong taste buds.

Perfectly balanced lime flavor to satisfy your mouth when snack time approaches

In honor of our 100 year Anniversary we decided to do something special! Here is a fresh, clean, bold, and comfortable Wise Merch Hat for our Wise ...

Let flavor ring. WISE Onion Rings bring our commitment to irreplaceable tastes full circle. Feeling trapped in a loop? Biting through these crispy,...

Grab life by the bags. A Wise variety pack provides just one moment each day when you get to make a choice you know you won't regret. Literally. Cl...

It's time to catch fire. Wise Hot Cheese Popcorn erupts with volcanic spice and rich cheese flavor, flowing like lava over your tongue. Sometimes k...

One taste of Wise NY Deli Kettle chips and you'll be ready to book a Greyhound and audition for Broadway. Bright lights, big city, BOLD flavor—the ...

Odd couples can make beautiful babies. WISE Honey BBQ potato chips is just such a union. Zesty BBQ comes together with honey's signature sweetness ...

Sometimes overdoing it is the only way to do it. What happens when you combine Wise Cheez Doodles with honey BBQ goodness? Let's just say the effec...