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Snackers who SHOP ALL know: it’s never healthy to hold back on what you love. Welcome to the whole world of Wise, in all its delicious glory. Dive in.
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    Golden Original Potato Chips

    Original price $14.50 - Original price $46.99
    Original price $14.50 - Original price $46.99
    Original price $14.50
    $14.50 - $46.99
    $14.50 - $46.99
    Current price $14.50

    As simple as it is delicious, tasting a classic WISE potato chip is like saying hello to a lifelong friend. This kind of loyalty can't be found in ...

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    Original price $14.50 - Original price $46.99
    Original price $14.50 - Original price $46.99
    Original price $14.50
    $14.50 - $46.99
    $14.50 - $46.99
    Current price $14.50
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    Cheez Doodles Baked Puffed

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    $19.99 - $22.99
    $19.99 - $22.99
    Current price $19.99

    Let your imagination run wild. The Original Cheez Doodle is proof that even the craziest, most delicious dreams can come true. Who would have thoug...

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    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    $19.99 - $22.99
    $19.99 - $22.99
    Current price $19.99
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    Salt & Vinegar Potato Chips

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $19.99 - $39.99
    $19.99 - $39.99
    Current price $19.99

    Embrace your strength. In Wise Salt & Vinegar chips, two powerful flavors come together to give you the kick you need when you need it most. Th...

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    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $19.99 - $39.99
    $19.99 - $39.99
    Current price $19.99
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  • Peach Habanero Potato Chips

    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99

    Sing it: Southern Peach Habanero. These unique Wise potato chips live up to the name, tasting just as delicious as they sound. Fruity peach flavors...

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    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99
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    Ridgies Sour Cream & Onion

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $19.99 - $39.99
    $19.99 - $39.99
    Current price $19.99

    Finally, a stage on which Sour Cream and Onion can truly shine. This classic take on the Ridgie leaves nothing up for debate—SC&O remains one o...

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    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
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    $19.99 - $39.99
    Current price $19.99
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    Kettle Jalapeno Potato Chips

    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

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    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Butter Popcorn

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    For the smoothest movers. The buttery, buttered, butter taste of Wise Butter Popcorn says some things can only get done by turning on the charm. Wh...

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    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    White Cheddar Popcorn

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    $19.99 - $22.99
    $19.99 - $22.99
    Current price $19.99

    Being exceptional is an art, and with a bag of Wise Popcorn in hand, you'll feel like an artist. Popped to perfection and quietly exploding with fr...

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    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    $19.99 - $22.99
    $19.99 - $22.99
    Current price $19.99
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  • Popcorn Variety Pack

    Original price $18.00 - Original price $18.00
    Original price $18.00
    $18.00
    $18.00 - $18.00
    Current price $18.00

    Our most glamorous grab bag. The Wise popcorn variety pack is for those who step out the door every day to truly WOW the world. Featuring every fla...

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    Original price $18.00 - Original price $18.00
    Original price $18.00
    $18.00
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    Current price $18.00
  • Cheez Doodles Crunchy

    Original price $14.50 - Original price $22.99
    Original price $14.50
    $14.50 - $22.99
    $14.50 - $22.99
    Current price $14.50

    For imaginations that aren't easily satisfied, the Extra Crunchy Cheez Doodle offers a compressed and nostalgic texture that focuses beams of chees...

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    Original price $14.50 - Original price $22.99
    Original price $14.50
    $14.50 - $22.99
    $14.50 - $22.99
    Current price $14.50
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    Dipsy Doodles Original

    Original price $25.95 - Original price $27.00
    Original price $25.95 - Original price $27.00
    Original price $25.95
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Sweet by themselves but always down for dipping, Dipsy Doodles will have you feeling up for whatever. Dipsys send a wavy, outgoing corn vibe your w...

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    Original price $25.95 - Original price $27.00
    Original price $25.95 - Original price $27.00
    Original price $25.95
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Green Onion Dip Mix - Dry

    Original price $17.00
    Original price $17.00 - Original price $17.00
    Original price $17.00
    Current price $13.99
    $13.99 - $13.99
    Current price $13.99

    Dip with no inhibitions—Wise Green Onion dips aren't for snackers who hold back. As simple to mix as it is simply savory, all you have to do is add...

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    Original price $17.00
    Original price $17.00 - Original price $17.00
    Original price $17.00
    Current price $13.99
    $13.99 - $13.99
    Current price $13.99
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    Tortolines Salted Plantain Chips

    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99

    Take your tastebuds on vacation. Wise Tortolines Plaintain Chips are born in the tropical lands of Ecuador—the cradle of the greatest plantains. Ou...

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    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99
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    Tortolines Garlic Plantain Chips

    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99

    Garlickify your lifestyle. Wise Garlic Tortolines can't hide their zest to be the best. This savory take on our signature plantain chips can have y...

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    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99
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    Tortolines Sweet Plantain

    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99

    Slay' em with sweetness. These sweet Tortolines have a charm that can't be matched by another plantain chip on the market. Somewhere between dinner...

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    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99
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    Charritos Chile & Lime

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Sí Señor, Wise Snacks' hispanic line, offers a variety of snacks that once you taste them you cannot leave them!

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Charritos Extreme

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Strong and bold hot flavor in a corn chip that indulges every time you taste it.

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Enredos Extreme Tortillas Chips

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Give your taste buds a wake-up call with our Enredos Extreme tortilla chips. A spicy twisted tortilla chip that is perfect for strong taste buds.

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Picachones Chile & Lime

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Sí Señor, Wise Snacks' hispanic line, offers a variety of snacks that once you taste them you cannot leave them!

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Ricachones Lime

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $19.99
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    Current price $19.99

    Perfectly balanced lime flavor to satisfy your mouth when snack time approaches

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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  • Cheez Doodles O's

    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99

    What goes around comes around. In this case, it's the magic of the original Cheez Doodle, brought into a loop of luscious flavor. Tired of a life f...

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    Original price $19.99 - Original price $19.99
    Original price
    $19.99
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    Current price $19.99
  • Honey Butter Potato Chips

    Original price $19.99 - Original price $19.99
    Original price
    $19.99
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    Current price $19.99

    Try a batch of our Wise Honey Butter Potato Chips made from scratch. You will delight in the sweet, buttery, goodness of this homemade classic. ...

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    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99
  • Bravos Nacho Cheese Tortilla Chips

    Original price $19.99 - Original price $19.99
    Original price
    $19.99
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    Current price $19.99

    Go get' em. The Bravos chip runs a full-out blitz with an amazing nacho cheese sensation that never holds back. Every new bag is a chance to reimag...

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    Original price $19.99 - Original price $19.99
    Original price
    $19.99
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    Current price $19.99
  • Onion & Garlic Potato Chips

    Original price $19.99 - Original price $39.99
    Original price
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    $19.99 - $39.99
    Current price $19.99

    Stay true. Wise Onion & Garlic is a snack for snackers who'd rather go down with the chip than compromise who they are. With a tangy, robust fl...

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    Original price $19.99 - Original price $39.99
    Original price
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    Current price $19.99
  • Lightly Salted Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Slice your sodium without compromising your snack: the lightly salted Wise original is a friend that has your health in mind. Lightly salted but no...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
  • Unsalted Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
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    Current price $39.99

    Sometimes it just feels great to get naked. The Wise unsalted original lets the taste of our superior potatoes shine to their fullest—no ifs, ands,...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
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    Limited time 100 year Anniversary Hat (Gold)

    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
    $18.50 - $18.50
    Current price $18.50

    In honor of our 100 year Anniversary we decided to do something special! Here is a fresh, clean, bold, and comfortable Wise Merch Hat for our Wise ...

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    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
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    Current price $18.50
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    Wise Branded Blue Hat

    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
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    Current price $18.50

    This hat is fresh, cool, comfortable, and classic! With the classic Royal Blue color, you can match this Wise Limited time Hat with all of your cas...

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    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
    $18.50 - $18.50
    Current price $18.50
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  • Black Truffle Potato Chips

    Original price $22.99 - Original price $22.99
    Original price
    $22.99
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    Current price $22.99

    Truffle lovers, rejoice! These light crunchy chips have the distinctive earthy truffle aroma and flavor you’ve been looking for.  So get ready for ...

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    Original price $22.99 - Original price $22.99
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    Current price $22.99
  • Extreme Hot Potato Chips

    Original price $22.99 - Original price $22.99
    Original price
    $22.99
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    Current price $22.99

    You officially have our permission to let loose. Wise Extreme potato chips meet the modern world on their own terms, bringing a flavor so strong it...

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    Original price $22.99 - Original price $22.99
    Original price
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    Current price $22.99
  • Roasted Green Pepper Potato Chips

    Original price $22.99 - Original price $22.99
    Original price
    $22.99
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    Current price $22.99

    Slightly sweet and subtly poetic, the elegant addition of green pepper to our signature potato chip was so obvious, it could have been overlooked. ...

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    Original price $22.99 - Original price $22.99
    Original price
    $22.99
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    Current price $22.99
  • Bravos Salsa Verde Tortilla Chips

    Original price $23.99 - Original price $23.99
    Original price
    $23.99
    $23.99 - $23.99
    Current price $23.99

    What is the perfect snack for an event? Well stadium nachos ofcourse! With a Latin sauce flavor of Salsa Verde, these are a mildly spicy chip that ...

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    Original price $23.99 - Original price $23.99
    Original price
    $23.99
    $23.99 - $23.99
    Current price $23.99
  • Cheez Doodles Jalapeno Poppers Barrel (2 Count)

    Original price $17.99 - Original price $17.99
    Original price
    $17.99
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    Current price $17.99

    The puffiest, cheesiest, popper that will explode in flavor as soon as it touches your tongue. With a jalapeno infused flavor, this snack brings a ...

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    Original price $17.99 - Original price $17.99
    Original price
    $17.99
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    Current price $17.99
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    Tortolines Spicy Plantains

    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99

    Embrace your inner sizzle. Spicy Tortolines offer a take on our classic plantain chips that will start a fire inside any snacker. It's OK to give t...

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    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
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    Current price $25.99
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    Tortolines Lemon Plantains

    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
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    Current price $25.99

    Sometimes it's OK to spritz your game with a little citrus. These lemon-drenched Tortolines got attitude, and can get a snacker in a special mood. ...

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    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
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    Current price $25.99
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    Onion Rings

    Original price $30.00
    Original price $30.00 - Original price $30.00
    Original price $30.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Let flavor ring. WISE Onion Rings bring our commitment to irreplaceable tastes full circle. Feeling trapped in a loop? Biting through these crispy,...

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    Original price $30.00
    Original price $30.00 - Original price $30.00
    Original price $30.00
    Current price $19.99
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    Current price $19.99
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  • *Limited Time* Golden Original Tin Can

    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99

    Celebrating Wise's 100 year anniversary is something special, and we wanted to bring our Wise lovers a special experience with the 100 year favorit...

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    Original price $19.99 - Original price $19.99
    Original price
    $19.99
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    Current price $19.99
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    Grab & Snack Variety Packs

    Original price $25.50
    Original price $25.50 - Original price $26.00
    Original price $25.50
    $18.00 - $19.99
    $18.00 - $19.99
    Current price $18.00

    Grab life by the bags. A Wise variety pack provides just one moment each day when you get to make a choice you know you won't regret. Literally. Cl...

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    Original price $25.50
    Original price $25.50 - Original price $26.00
    Original price $25.50
    $18.00 - $19.99
    $18.00 - $19.99
    Current price $18.00
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  • Hickory BBQ Potato Chips

    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99

    With a down-home hickory flavor and plenty of zesty spices packed into every chip, these scrumptious snacks are go-to favorites of chip lovers ever...

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    Original price $19.99 - Original price $19.99
    Original price
    $19.99
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    Current price $19.99
  • Ridgies All Dressed Potato Chips

    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99

    Contains 36 - 1.125 Ounce Bags of Wise Ridgies Potato Chips All Dressed With the signature All Dressed Flavor you will never crave another chip 0g...

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    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99
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    Hot Cheese Popcorn

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    $19.99 - $22.99
    $19.99 - $22.99
    Current price $19.99

    It's time to catch fire. Wise Hot Cheese Popcorn erupts with volcanic spice and rich cheese flavor, flowing like lava over your tongue. Sometimes k...

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    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    $19.99 - $22.99
    $19.99 - $22.99
    Current price $19.99
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