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Snackers who SHOP ALL know: it’s never healthy to hold back on what you love. Welcome to the whole world of Wise, in all its delicious glory. Dive in.
All Products
  • Lightly Salted Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Slice your sodium without compromising your snack: the lightly salted Wise original is a friend that has your health in mind. Lightly salted but no...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
  • Unsalted Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Sometimes it just feels great to get naked. The Wise unsalted original lets the taste of our superior potatoes shine to their fullest—no ifs, ands,...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
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    Limited time 100 year Anniversary Hat (Gold)

    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
    $18.50 - $18.50
    Current price $18.50

    In honor of our 100 year Anniversary we decided to do something special! Here is a fresh, clean, bold, and comfortable Wise Merch Hat for our Wise ...

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    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
    $18.50 - $18.50
    Current price $18.50
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    Wise Branded Blue Hat

    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
    $18.50 - $18.50
    Current price $18.50

    This hat is fresh, cool, comfortable, and classic! With the classic Royal Blue color, you can match this Wise Limited time Hat with all of your cas...

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    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
    $18.50 - $18.50
    Current price $18.50
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  • Black Truffle Potato Chips

    Original price $22.99 - Original price $22.99
    Original price
    $22.99
    $22.99 - $22.99
    Current price $22.99

    Truffle lovers, rejoice! These light crunchy chips have the distinctive earthy truffle aroma and flavor you’ve been looking for.  So get ready for ...

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    Original price $22.99 - Original price $22.99
    Original price
    $22.99
    $22.99 - $22.99
    Current price $22.99
  • Extreme Hot Potato Chips

    Original price $22.99 - Original price $22.99
    Original price
    $22.99
    $22.99 - $22.99
    Current price $22.99

    You officially have our permission to let loose. Wise Extreme potato chips meet the modern world on their own terms, bringing a flavor so strong it...

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    Original price $22.99 - Original price $22.99
    Original price
    $22.99
    $22.99 - $22.99
    Current price $22.99
  • Roasted Green Pepper Potato Chips

    Original price $22.99 - Original price $22.99
    Original price
    $22.99
    $22.99 - $22.99
    Current price $22.99

    Slightly sweet and subtly poetic, the elegant addition of green pepper to our signature potato chip was so obvious, it could have been overlooked. ...

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    Original price $22.99 - Original price $22.99
    Original price
    $22.99
    $22.99 - $22.99
    Current price $22.99
  • Bravos Salsa Verde Tortilla Chips

    Original price $23.99 - Original price $23.99
    Original price
    $23.99
    $23.99 - $23.99
    Current price $23.99

    What is the perfect snack for an event? Well stadium nachos ofcourse! With a Latin sauce flavor of Salsa Verde, these are a mildly spicy chip that ...

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    Original price $23.99 - Original price $23.99
    Original price
    $23.99
    $23.99 - $23.99
    Current price $23.99
  • Cheez Doodles Jalapeno Poppers Barrel (2 Count)

    Original price $17.99 - Original price $17.99
    Original price
    $17.99
    $17.99 - $17.99
    Current price $17.99

    The puffiest, cheesiest, popper that will explode in flavor as soon as it touches your tongue. With a jalapeno infused flavor, this snack brings a ...

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    Original price $17.99 - Original price $17.99
    Original price
    $17.99
    $17.99 - $17.99
    Current price $17.99
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    Tortolines Spicy Plantains

    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99

    Embrace your inner sizzle. Spicy Tortolines offer a take on our classic plantain chips that will start a fire inside any snacker. It's OK to give t...

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    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99
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    Tortolines Lemon Plantains

    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99

    Sometimes it's OK to spritz your game with a little citrus. These lemon-drenched Tortolines got attitude, and can get a snacker in a special mood. ...

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    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99
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    Onion Rings

    Original price $30.00
    Original price $30.00 - Original price $30.00
    Original price $30.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Let flavor ring. WISE Onion Rings bring our commitment to irreplaceable tastes full circle. Feeling trapped in a loop? Biting through these crispy,...

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    Original price $30.00
    Original price $30.00 - Original price $30.00
    Original price $30.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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  • *Limited Time* Golden Original Tin Can

    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99

    Celebrating Wise's 100 year anniversary is something special, and we wanted to bring our Wise lovers a special experience with the 100 year favorit...

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    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99
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    Grab & Snack Variety Packs

    Original price $25.50
    Original price $25.50 - Original price $26.00
    Original price $25.50
    $18.00 - $19.99
    $18.00 - $19.99
    Current price $18.00

    Grab life by the bags. A Wise variety pack provides just one moment each day when you get to make a choice you know you won't regret. Literally. Cl...

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    Original price $25.50
    Original price $25.50 - Original price $26.00
    Original price $25.50
    $18.00 - $19.99
    $18.00 - $19.99
    Current price $18.00
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  • Hickory BBQ Potato Chips

    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99

    With a down-home hickory flavor and plenty of zesty spices packed into every chip, these scrumptious snacks are go-to favorites of chip lovers ever...

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    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99
  • Ridgies All Dressed Potato Chips

    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99

    Contains 36 - 1.125 Ounce Bags of Wise Ridgies Potato Chips All Dressed With the signature All Dressed Flavor you will never crave another chip 0g...

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    Original price $19.99 - Original price $19.99
    Original price
    $19.99
    $19.99 - $19.99
    Current price $19.99
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    Hot Cheese Popcorn

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    $19.99 - $22.99
    $19.99 - $22.99
    Current price $19.99

    It's time to catch fire. Wise Hot Cheese Popcorn erupts with volcanic spice and rich cheese flavor, flowing like lava over your tongue. Sometimes k...

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    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    $19.99 - $22.99
    $19.99 - $22.99
    Current price $19.99
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