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In honor of our 100 year Anniversary we decided to do something special! Here is a fresh, clean, bold, and comfortable Wise Merch Hat for our Wise ...

This hat is fresh, cool, comfortable, and classic! With the classic Royal Blue color, you can match this Wise Limited time Hat with all of your cas...

Embrace your inner sizzle. Spicy Tortolines offer a take on our classic plantain chips that will start a fire inside any snacker. It's OK to give t...

Sometimes it's OK to spritz your game with a little citrus. These lemon-drenched Tortolines got attitude, and can get a snacker in a special mood. ...

Let flavor ring. WISE Onion Rings bring our commitment to irreplaceable tastes full circle. Feeling trapped in a loop? Biting through these crispy,...

Grab life by the bags. A Wise variety pack provides just one moment each day when you get to make a choice you know you won't regret. Literally. Cl...

It's time to catch fire. Wise Hot Cheese Popcorn erupts with volcanic spice and rich cheese flavor, flowing like lava over your tongue. Sometimes k...

Freaky ain't always a bad thing. If you saw a Nacho Twister walking down the street, guarantee you'd twist your neck to watch. Want to draw a littl...

One taste of Wise NY Deli Kettle chips and you'll be ready to book a Greyhound and audition for Broadway. Bright lights, big city, BOLD flavor—the ...

Odd couples can make beautiful babies. WISE Honey BBQ potato chips is just such a union. Zesty BBQ comes together with honey's signature sweetness ...

Outgoing doesn't always mean easygoing. This Dipsy Doodle is doused in BBQ, giving the waviest Wise chip a smoky edge that, as always, is great alo...

Sometimes overdoing it is the only way to do it. What happens when you combine Wise Cheez Doodles with honey BBQ goodness? Let's just say the effec...