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Snackers who SHOP ALL know: it’s never healthy to hold back on what you love. Welcome to the whole world of Wise, in all its delicious glory. Dive in.
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    Golden Original Potato Chips

    Original price $14.50 - Original price $46.99
    Original price $14.50 - Original price $46.99
    Original price $14.50
    $14.50 - $46.99
    $14.50 - $46.99
    Current price $14.50

    As simple as it is delicious, tasting a classic WISE potato chip is like saying hello to a lifelong friend. This kind of loyalty can't be found in ...

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    Original price $14.50 - Original price $46.99
    Original price $14.50 - Original price $46.99
    Original price $14.50
    $14.50 - $46.99
    $14.50 - $46.99
    Current price $14.50
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    Cheez Doodles Baked Puffed

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99

    Let your imagination run wild. The Original Cheez Doodle is proof that even the craziest, most delicious dreams can come true. Who would have thoug...

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    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99
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    Salt & Vinegar Potato Chips

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Embrace your strength. In Wise Salt & Vinegar chips, two powerful flavors come together to give you the kick you need when you need it most. Th...

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    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
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    Ridgies Sour Cream & Onion

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Finally, a stage on which Sour Cream and Onion can truly shine. This classic take on the Ridgie leaves nothing up for debate—SC&O remains one o...

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    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
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    Kettle Jalapeno Potato Chips

    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99

    If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

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    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99
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    Butter Popcorn

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $19.99
    $19.99 - $23.99
    Current price $19.99

    For the smoothest movers. The buttery, buttered, butter taste of Wise Butter Popcorn says some things can only get done by turning on the charm. Wh...

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    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $19.99
    $19.99 - $23.99
    Current price $19.99
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    White Cheddar Popcorn

    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99

    Being exceptional is an art, and with a bag of Wise Popcorn in hand, you'll feel like an artist. Popped to perfection and quietly exploding with fr...

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    Original price $25.95
    Original price $25.95 - Original price $25.95
    Original price $25.95
    Current price $22.99
    $22.99 - $23.99
    Current price $22.99
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  • Cheez Doodles Crunchy

    Original price $14.50 - Original price $22.99
    Original price $14.50
    $14.50 - $23.99
    $14.50 - $23.99
    Current price $14.50

    For imaginations that aren't easily satisfied, the Extra Crunchy Cheez Doodle offers a compressed and nostalgic texture that focuses beams of chees...

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    Original price $14.50 - Original price $22.99
    Original price $14.50
    $14.50 - $23.99
    $14.50 - $23.99
    Current price $14.50
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    Dipsy Doodles Original

    Original price $25.95 - Original price $27.00
    Original price $25.95 - Original price $27.00
    Original price $25.95
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Sweet by themselves but always down for dipping, Dipsy Doodles will have you feeling up for whatever. Dipsys send a wavy, outgoing corn vibe your w...

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    Original price $25.95 - Original price $27.00
    Original price $25.95 - Original price $27.00
    Original price $25.95
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Green Onion Dip Mix - Dry

    Original price $17.00
    Original price $17.00 - Original price $17.00
    Original price $17.00
    Current price $13.99
    $13.99 - $13.99
    Current price $13.99

    Dip with no inhibitions—Wise Green Onion dips aren't for snackers who hold back. As simple to mix as it is simply savory, all you have to do is add...

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    Original price $17.00
    Original price $17.00 - Original price $17.00
    Original price $17.00
    Current price $13.99
    $13.99 - $13.99
    Current price $13.99
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    Tortolines Salted Plantain Chips

    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99

    Take your tastebuds on vacation. Wise Tortolines Plaintain Chips are born in the tropical lands of Ecuador—the cradle of the greatest plantains. Ou...

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    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99
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    Tortolines Garlic Plantain Chips

    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99

    Garlickify your lifestyle. Wise Garlic Tortolines can't hide their zest to be the best. This savory take on our signature plantain chips can have y...

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    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99
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    Tortolines Sweet Plantain

    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99

    Slay' em with sweetness. These sweet Tortolines have a charm that can't be matched by another plantain chip on the market. Somewhere between dinner...

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    Original price $32.00
    Original price $32.00 - Original price $32.00
    Original price $32.00
    Current price $25.99
    $25.99 - $25.99
    Current price $25.99
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    Charritos Chile & Lime

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Sí Señor, Wise Snacks' hispanic line, offers a variety of snacks that once you taste them you cannot leave them!

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Charritos Extreme

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Strong and bold hot flavor in a corn chip that indulges every time you taste it.

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Enredos Extreme Tortillas Chips

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Give your taste buds a wake-up call with our Enredos Extreme tortilla chips. A spicy twisted tortilla chip that is perfect for strong taste buds.

    Original price $26.00
    Original price $26.00 - Original price $26.00
    Original price $26.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Picachones Chile & Lime

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Sí Señor, Wise Snacks' hispanic line, offers a variety of snacks that once you taste them you cannot leave them!

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Ricachones Lime

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99

    Perfectly balanced lime flavor to satisfy your mouth when snack time approaches

    Original price $27.00
    Original price $27.00 - Original price $27.00
    Original price $27.00
    Current price $19.99
    $19.99 - $19.99
    Current price $19.99
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    Cheez Doodles O's

    Original price $23.99 - Original price $23.99
    Original price
    $23.99
    $23.99 - $23.99
    Current price $23.99

    What goes around comes around. In this case, it's the magic of the original Cheez Doodle, brought into a loop of luscious flavor. Tired of a life f...

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    Original price $23.99 - Original price $23.99
    Original price
    $23.99
    $23.99 - $23.99
    Current price $23.99
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  • Honey Butter Potato Chips

    Original price $22.99 - Original price $22.99
    Original price
    $22.99
    $22.99 - $22.99
    Current price $22.99

    Try a batch of our Wise Honey Butter Potato Chips made from scratch. You will delight in the sweet, buttery, goodness of this homemade classic. ...

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    Original price $22.99 - Original price $22.99
    Original price
    $22.99
    $22.99 - $22.99
    Current price $22.99
  • Onion & Garlic Potato Chips

    Original price $22.99 - Original price $39.99
    Original price
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Stay true. Wise Onion & Garlic is a snack for snackers who'd rather go down with the chip than compromise who they are. With a tangy, robust fl...

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    Original price $22.99 - Original price $39.99
    Original price
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
  • Lightly Salted Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Slice your sodium without compromising your snack: the lightly salted Wise original is a friend that has your health in mind. Lightly salted but no...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
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    Unsalted Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Sometimes it just feels great to get naked. The Wise unsalted original lets the taste of our superior potatoes shine to their fullest—no ifs, ands,...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
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    Limited time 100 year Anniversary Hat (Gold)

    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
    $18.50 - $18.50
    Current price $18.50

    In honor of our 100 year Anniversary we decided to do something special! Here is a fresh, clean, bold, and comfortable Wise Merch Hat for our Wise ...

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    Original price $21.99
    Original price $21.99 - Original price $21.99
    Original price $21.99
    Current price $18.50
    $18.50 - $18.50
    Current price $18.50
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