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Snackers who SHOP ALL know: it’s never healthy to hold back on what you love. Welcome to the whole world of Wise, in all its delicious glory. Dive in.
All Products
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    Salt & Vinegar Potato Chips

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Embrace your strength. In Wise Salt & Vinegar chips, two powerful flavors come together to give you the kick you need when you need it most. Th...

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    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
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    Ridgies Sour Cream & Onion

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Finally, a stage on which Sour Cream and Onion can truly shine. This classic take on the Ridgie leaves nothing up for debate—SC&O remains one o...

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    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
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    Kettle Jalapeno Potato Chips

    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99

    If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

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    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99
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    Unsalted Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Sometimes it just feels great to get naked. The Wise unsalted original lets the taste of our superior potatoes shine to their fullest—no ifs, ands,...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
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    Ridgies All Dressed Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    Contains 12 - 7.5oz Ounce Bags of Wise Ridgies Potato Chips All Dressed With the signature All Dressed Flavor you will never crave another chip 0g...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99
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    New York Deli Kettle Potato Chips

    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99

    One taste of Wise NY Deli Kettle chips and you'll be ready to book a Greyhound and audition for Broadway. Bright lights, big city, BOLD flavor—the ...

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    Original price $26.95
    Original price $26.95 - Original price $26.95
    Original price $26.95
    Current price $22.99
    $22.99 - $22.99
    Current price $22.99
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    Honey BBQ Potato Chips

    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99

    Odd couples can make beautiful babies. WISE Honey BBQ potato chips is just such a union. Zesty BBQ comes together with honey's signature sweetness ...

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    Original price $25.95 - Original price $39.99
    Original price $25.95 - Original price $39.99
    Original price $25.95
    $22.99 - $39.99
    $22.99 - $39.99
    Current price $22.99
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  • BBQ Potato Chips

    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99

    The taste of inspiration. As done and done over as BBQ chips are, the Wise kind still feel like a stroke of genius. There have been many mimics, bu...

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    Original price $39.99 - Original price $39.99
    Original price
    $39.99
    $39.99 - $39.99
    Current price $39.99