IT’S WISE—KEEPING UP WITH THE TIMES

Here at Wise, we keep your health in mind when developing our snacks. That’s why we’ve eliminated trans fats from all Wise® Potato Chip, Popcorn, Cheez Doodles® and Bravos® products. We’re taking out more of what you don’t like—fat, sodium and calories—without changing the great taste you love. Here are a few of our new and better for you varieties.



The goal at Wise Foods has always been to provide safe and wholesome foods to our valued customers. We are constantly working to make our products better for our consumers, and the issue of eliminating trans fat has been a major priority. 

Learn more about Wise snacks with 0g Trans Fat >

Reduced Fat Kettle Cooked Potato Chips

Not only did we keep the robust taste and hearty crunch of our regular chips, but now our authentic kettle-cooked potato chips are reduced in fat—which keeps your taste buds happy and your family on the right track. Once you taste these chips, you'll agree you made the Wise® choice. So, grab a bag of Wise® Reduced Fat Kettle Cooked potato chips and experience a classic.

Reduced Fat Crunchy Cheez Doodles®

Our new doodles redefine guilt-free snacking. By baking our crunchy doodles, we were able to keep all the cheddar cheese flavor and take out 45% of the fat. And they’re a good source of calcium to boot.

Reduced Fat Lite Butter Popcorn

Wise Lite Butter popcorn has no cholesterol, less fat and fewer calories than regular butter popcorn. Go ahead and grab the big bowl next time you need a popcorn fix.  Where did we go so right?




Lightly Salted Potato Chips

If you believe all things are best in moderation, we have the chip for you. Lightly salted potato chips let you cut back on the sodium without giving up your favorite snack — this proves you can have your cake and eat it too. 




Unsalted Potato Chips

You taste more natural potato flavor when chips are unsalted. This is the perfect chip for you if you’re watching your sodium intake or prefer a blank canvas to season yourself.



100 Calorie Reduced Fat Snack Paks

Wise® has taken the guesswork out of snacking with 100 Calorie Reduced Fat Snack Paks. Whether for school lunches or a break at the office, you can feel good about snacking again. So experience the robust taste and hearty crunch of Wise® Reduced Fat Kettle Cooked Potato Chips and the cheesy, crunchy taste of our Baked Reduced Fat Cheez Doodles®. You'll feel good that you've made the Wise choice.


Beyond Chips and Doodles
Your supermarket's snack aisle is filled with old Wise favorites. Many of them are getting new packages, and some are being renamed to identify them more clearly as Wise products. We're also exploring some new kinds of snack foods we think you"ll enjoy. Visit this site often and check out the What's New area to keep up with our changing product line.

Original

When you crave something different, grab a bag of our original pork rinds. Crisp, crunchy and carb-free — what more can you ask for? 
Sweet & Mild BBQ

Our Sweet & Mild BBQ-flavored pork rinds have just enough savory sweet barbeque flavor. Not overpowering, but not wimpy — Sweet & Mild BBQ is just right.



Hot & Spicy

These light and crunchy snacks pack quite a punch. If you like it hot, this is your pork rind. The special blend of seasonings and spices will wow you!





Sandwich zesty cheese between crispy waffle wafers and you’ve got one scrumptious snack. Cheez Waffies are full of the cheesy flavor you crave.



You don’t have to leave your house to experience restaurant style onion rings anymore. Our light and crispy rings are packed with so much delicious real onion flavor, you’ll ask for another order. 




Original Flavor Corn Chips

We've made our Wise® Corn Chips with the same quality and care we've put into all our snacks since 1921. With a hearty crunch and big, satisfying corn flavor, these are sure to be an instant classic.



Bar-B-Que Flavor Corn Chips

We've made our Wise® Corn Chips with the same quality and care we've put into all our snacks since 1921. With a hearty crunch and rich, smoky flavor, these Bar-B-Que corn Chips are sure to satisfy your craving.



Dipsy Doodle® Original

If the name didn’t give it away, these crunchy chips are made to dip — and all dipping chips are not created equal. The scoop shape holds more dip and the terrific corn flavor is sure to complement your topping of choice.



Dipsy Doodle® BBQ

We found as many ways as possible to chock these chips full of great BBQ flavor. First we gave them waves, then we gave them ripples, and lastly we loaded them up with all the zesty BBQ you can handle.
Nacho Twister

Nacho Twisters are tearing up a snack aisle near you. Our nacho cheese flavored corn chips are delicious, and the twisty shape takes snacking to the next level. 


These delicious low fat snacks are slow baked and made from the finest quality ingredients. Quinlan Pretzels are available in a variety of shapes and flavors.


Add zest to your snacks with these dips. Open a can of flavor by enjoying our Nacho Cheese or French Onion dips or make your own with our Green Onion Dip Mix.

Make the right choice by keeping your family’s backpacks, briefcases and lunch bags packed with individual bags of Wise snacks. The Portion Packs are 150 calories or less, have 0g trans fat and are available in 8, 25 and 50 count varieties.