Latest Entries

real people and snacks

can we love our snacks and ourselves?

May 06, 2015

Yes, we’re a snack food company. And everyone here is working on making our snacks more delicious, our ingredients the best they can be, our bags attractive and worthy of your attention and bringing our chips to a supermarket near you. We’re experts at what’s happening in the industry and we work hard to stay in touch with people like you, the people who tell us what they want from their snacks.

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perfectly imperfectly

Back with a new attitude

April 29, 2015

This spring, we're back with a new attitude. It’s about embracing and celebrating imperfection and individuality. Looking at things through new, dare we say it, more accepting, more gracious lenses.

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20 spring pick-me-ups

lift your spirits

March 31, 2015

You might be needing these right about now. We did. And putting this together put us in the right frame of mind. We’re going to make it through winter like we always do. And the best is yet to come.

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Don't go changin'

Just be yourself

March 02, 2015

There is no lack of feedback from the world around us. Especially online. And especially when it’s unsolicited, even anonymous. It’s much easier to be a critic than a dreamer, creator and risk-taker.

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5 best super bowl party plays

Are you ready for some football?

January 22, 2015

Super Bowl XLIX (that’s 49 to you and me) is almost upon us. And if you’re debating getting people together at your place, debate no longer. It’s more fun watching with a group and getting it all together is completely doable, maybe even easy. Maybe.

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