Wise News

New Hearty Cooked Kettle Flavors

We know how much you love our 3 original flavors of hearty-cut kettle cooked potato chips. That's why we're bringing you 2 new robust flavors to add to your pantry. Now available in Cracked Pepper and Jalapeno, these Wise® Kettle Cooked Potato Chips deliver the flavor you've been longing for!

 

 

 

Wise Price - Zesty Taste!

Now you can have it all, great value and authentic restaurant flavor in a bag. For real steakhouse taste, try our Grilled Steak flavored Onion Rings, which serve up the aroma of a juicy t-bone! If you're looking for something more refreshing, opt for our Twist of Lime Tortillas, white corn tortilla chips with a touch of zesty lime.

 

 

 

More Flavors are Always Better

These flavor duos are so delectable, we couldn't resist putting them on our Potato Chips. Bacon and Cheddar, Sour Cream and Onion, Chili Limon . . . when these tastes combine with our classic chips, it's total taste bud bliss!

 

 

 

Wise Snacks now available at Family Dollar stores!

You can now enjoy a variety of Wise® Snacks coast to coast! Your favorite flavors of Potato Chips, Cheez Doodles, Popcorn and more can now be found at over 7,000 Family Dollar® locations. We've extended our product lines to include new value sizes for you, at only $1 per bag. We are delighted to be able to offer our snacks to you, no matter where that might be! Find us in the snack aisle today.

 

 

Wise Offers 40+ Ways to be Gluten-Free

Did you know that one out of every 133 people in the US has celiac disease? Celiac disease is described as a gluten intolerance, ranging from mild to severe. By removing products that contain gluten from your daily diet, you can reduce the symptoms of this disease. Gluten is predominately found in many of your staple foods which contain wheat, barley, rye, malt and oats. We know that adapting to a new diet or lifestyle can be challenging, so we are pleased to announce that you can still enjoy your favorite snacks! Wise is proud to offer over 40 varieties of gluten-free products! To see detailed nutritional information for our snacks, click here.

 

Earl Wise, Sr. inducted into Circle of Honor

The late Earl Wise, Sr. was inducted into the Snack Food Association's coveted Circle of Honor on March 22, 2011. This award recognizes the achievements of snack food industry executives who have been leaders in their companies and in the Association.

Learn more about the man who started it all by watching this video.