Wise News

new dipsy doodle packaging

Dipsy Doodles have a new look

You cast your ballot and we now have a winner! Look for Dipsy Doodles' shiny new outfit on shelves in April. Available in both Original and Barbecue, these wavy corn chips are still as delicious as ever!




mgo promo

Latest and Greatest HD Movies from M-Go

Enjoy an online movie rental by M-Go on us! M-Go, a non-subscription rental service, offers the latest and greatest HD movies for your enjoyment. Grab a specially-marked bag of Wise Snacks today to complete your movie night. Also, stay tuned for exciting news on an upcoming sweepstakes presented by Wise and M-Go starting March 3rd.




gamefly sticker image

Gamefly 1-Month Free Trial

Wise is teaming up with GameFly, the #1 online video game rental service this year. Starting in October, Cheez Doodles bags and Wise single serving bags will be stickered with a 1-month free trial of a GameFly video game subscription service, a $22.95 value. Look for specially marked bags on shelves to cash in on this offer!




tomato basil

New Sweet Tomato Basil Kettle Cooked Potato Chips

You asked for more and we listened. You can now enjoy our newest addition to the Wise Kettle Cooked line, Tomato Basil. Look for this bag today at your local grocery store and discover the authentic ripe tomato and sweet basil flavor on the hearty chip that you know and love!






scribblenauts promotion

$5 Scribblenauts Rebate

The long awaited release of Scribblenauts Unmasked has been announced for 9/24/2013. Wise is teaming up with the folks at Scribblenauts to bring you an awesome rebate opportunity to make snacking and gaming a little more satisfying! When you buy a Wise Variety Pack and any Scribblenauts video game, you are eligible for a $5 back-by-mail rebate. Look for the official offer certificate in Wise Variety Packs (24ct & 50ct) in stores now until supplies last.




cracked pepper jalapeno

New Hearty Cooked Kettle Flavors

We know how much you love our 3 original flavors of hearty-cut kettle cooked potato chips. That's why we're bringing you 2 new robust flavors to add to your pantry. Now available in Cracked Pepper and Jalapeno, these Wise® Kettle Cooked Potato Chips deliver the flavor you've been longing for!




wise price zesty taste

Wise Price - Zesty Taste!

Now you can have it all, great value and authentic restaurant flavor in a bag. For real steakhouse taste, try our Grilled Steak flavored Onion Rings, which serve up the aroma of a juicy t-bone! If you're looking for something more refreshing, opt for our Twist of Lime Tortillas, white corn tortilla chips with a touch of zesty lime.




potato new

More Flavors are Always Better

These flavor duos are so delectable, we couldn't resist putting them on our Potato Chips. Bacon and Cheddar, Sour Cream and Onion, Chile Limón . . . when these tastes combine with our classic chips, it's total taste bud bliss!




Family Dollar Store

Wise Snacks now available at Family Dollar stores!

You can now enjoy a variety of Wise® Snacks coast to coast! Your favorite flavors of Potato Chips, Cheez Doodles, Popcorn and more can now be found at over 7,000 Family Dollar® locations. We've extended our product lines to include new value sizes for you, at only $1 per bag. We are delighted to be able to offer our snacks to you, no matter where that might be! Find us in the snack aisle today.



Wise Gluten-Free Logo

Wise Offers 40+ Ways to be Gluten-Free

Did you know that one out of every 133 people in the US has celiac disease? Celiac disease is described as a gluten intolerance, ranging from mild to severe. By removing products that contain gluten from your daily diet, you can reduce the symptoms of this disease. Gluten is predominately found in many of your staple foods which contain wheat, barley, rye, malt and oats. We know that adapting to a new diet or lifestyle can be challenging, so we are pleased to announce that you can still enjoy your favorite snacks! Wise is proud to offer over 40 varieties of gluten-free products! To see detailed nutritional information for our snacks, click here.


Earl Wise, Sr. inducted into Circle of Honor

The late Earl Wise, Sr. was inducted into the Snack Food Association's coveted Circle of Honor on March 22, 2011. This award recognizes the achievements of snack food industry executives who have been leaders in their companies and in the Association.

Learn more about the man who started it all by watching this video.

Our 1959 Cookbook

Download our 1959 recipe book now