Wise News

24ct flavor mix

New Wise Grab & Snack Flavor Mix Variety Pack

Just in time for Back-to-School, Wise has introduced a new Flavor Mix variety pack with a unique assortment of favorites. Each tray has something crunchy, satisfying and flavorful for everyone, including: Sour Cream & Onion Ridgies, BBQ Potato Chips, Honey BBQ Puffed Cheez Doodles, BBQ Dipsy Doodles, White Cheddar Popcorn, and Bravos Nacho Tortilla Chips. A perfect variety for sack lunches, snack attacks, car trips, and treats for the whole team.


new dipsy doodle packaging

Dipsy Doodles have a new look

You cast your ballot and we now have a winner! Look for Dipsy Doodles' shiny new outfit on shelves in April. Available in both Original and Barbecue, these wavy corn chips are still as delicious as ever!




tomato basil

New Sweet Tomato Basil Kettle Cooked Potato Chips

You asked for more and we listened. You can now enjoy our newest addition to the Wise Kettle Cooked line, Tomato Basil. Look for this bag today at your local grocery store and discover the authentic ripe tomato and sweet basil flavor on the hearty chip that you know and love!






cracked pepper jalapeno

New Hearty Cooked Kettle Flavors

We know how much you love our 3 original flavors of hearty-cut kettle cooked potato chips. That's why we're bringing you 2 new robust flavors to add to your pantry. Now available in Cracked Pepper and Jalapeno, these Wise® Kettle Cooked Potato Chips deliver the flavor you've been longing for!




wise price zesty taste

Wise Price - Zesty Taste!

Now you can have it all, great value and authentic restaurant flavor in a bag. For real steakhouse taste, try our Grilled Steak flavored Onion Rings, which serve up the aroma of a juicy t-bone! If you're looking for something more refreshing, opt for our Twist of Lime Tortillas, white corn tortilla chips with a touch of zesty lime.




potato new

More Flavors are Always Better

These flavor duos are so delectable, we couldn't resist putting them on our Potato Chips. Bacon and Cheddar, Sour Cream and Onion, Chile Limón . . . when these tastes combine with our classic chips, it's total taste bud bliss!




Family Dollar Store

Wise Snacks now available at Family Dollar stores!

You can now enjoy a variety of Wise® Snacks coast to coast! Your favorite flavors of Potato Chips, Cheez Doodles, Popcorn and more can now be found at over 7,000 Family Dollar® locations. We've extended our product lines to include new value sizes for you, at only $1 per bag. We are delighted to be able to offer our snacks to you, no matter where that might be! Find us in the snack aisle today.



Wise Gluten-Free Logo

Wise Offers 40+ Ways to be Gluten-Free

Did you know that one out of every 133 people in the US has celiac disease? Celiac disease is described as a gluten intolerance, ranging from mild to severe. By removing products that contain gluten from your daily diet, you can reduce the symptoms of this disease. Gluten is predominately found in many of your staple foods which contain wheat, barley, rye, malt and oats. We know that adapting to a new diet or lifestyle can be challenging, so we are pleased to announce that you can still enjoy your favorite snacks! Wise is proud to offer over 40 varieties of gluten-free products! To see detailed nutritional information for our snacks, click here.


Earl Wise, Sr. inducted into Circle of Honor

The late Earl Wise, Sr. was inducted into the Snack Food Association's coveted Circle of Honor on March 22, 2011. This award recognizes the achievements of snack food industry executives who have been leaders in their companies and in the Association.

Learn more about the man who started it all by watching this video.

Our 1959 Cookbook

Download our 1959 recipe book now